Earticle

초록

영어

The purpose of this study is to investigate the effect of tourism supporters' perceived Relational benefits of tourism supporters on attitudes such as participation motivation, commitment, satisfaction and Continuous Intention. In order to investigate the empirical analysis of the study, the spatial extent of sampling was set to nationwide, and the survey subjects were set up as tourism supporters who belong to local governments. For the questionnaire survey, we conducted a preliminary survey for about two weeks from December 15, 2018, and revised and supplemented the questionnaire. a total 500 sheets of questionnaire have been distributed from February 1st to February 28 in 2019 and 250 sheets have been collected and then 238 sheets have been empirically analyzed except 12 sheets which could not be utilized due to insincere response. The analysis results of this study are as follows. First, the Relational benefits of tourism supporters have a significant influence on the relationship commitment, satisfaction. Second, the Participation Motivation in tourism supporters have a significant effect on satisfaction on commitment, satisfaction. Third, relationship commitment and Activity commitment on tourism supporters have a significant effect on satisfaction and Continuous Intention of tourism supporters. Finally, satisfaction of tourism supporters had a significant influence on the Continuous intention of tourism supporters.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광서포터즈
2. 관계효익
3. 참여동기
4. 몰입
5. 만족과 지속의도
Ⅲ. 연구설계
1. 연구모형
2. 연구가설
3. 변수의 조작적 정의와 측정
4. 표본의 설계 및 분석방법
Ⅳ. 실증분석
1. 인구통계학적 특성
2. 일반적 특성
3. 변수의 신뢰도 검증과 요인분석
4. 연구가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 홍윤선 [ Heather Hong | 경기대학교 일반대학원 관광경영학 박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338