The purpose of this study is to verify the introduction of the Equestrian Tourism in Gyeryong city. As tourism paradigm has changed over the years, Horse Riding activity has developed as a new leasure trend and it will continue to have a future in the field of tourism. Horse Riding has always been a traditional part of everyday’ soldiers’ life. Gyeryong city is the center of the Korean Military head quarter. These two facts combined create new prospects for tourism in Gyeryong city. In order to develop this plan this paper analysed the marketing strategy of 4 rural major Horse Riding Courses in Korea, suggests are following: 1. Make a 5 years plan and a budget for its realization. 2. Public void spaces owned by Gyeryong city such as Jungjangri, Yudongri, Pyungri could be used as location to make a Horse track facility. Gyeryong city has many potential Horse Riding resources, like the Hyangjecksan Mountain Healing course, Dugyechon walking trail road and the mountain trail roads for Horse trekking near by the city. 3. The Horse Riding activity can give extra exposure to the 2020 Gyeryong World Military Festival promoting regional tradition and local culture to the world
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ABSTRACT I. 문제제기 II. 이론적 배경 1. 승마관광 개념 및 효과 2. 계룡시 지역정체성 3. 농어촌 승마관광 관련 정책 3. 계룡시 승마관광 필요성 III. 지역별 승마관광 특성화 사례분석 1. 지역별 특성 2. 시사점 및 벤치마킹 요소 IV. 계룡시 승마관광 도입 세부방안 1. 승마장 시설 설치 소요 기간 및 예산 2. 승마장 부지 선정방안 3. 계룡시 승마관광 도입 SWOT분석 V. 시사점 및 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.