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리조트 이용집단간 속성만족도에 관한 연구
A Study on the Satisfaction of Attribute by the Visitor Group in Resort Facilities

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초록

영어
The purpose of this study is to examine the features of tourist behavior in resorts and to help the managers of resort in marketing, management and sales promotion in such a competitive situation of the resort industry for visitor group.
This study adapted and modified components of a number of previous tests and validated research instruments to make the hypotheses of test. This exploratory study surveyed a random sample of 400 resorts tourists. After follow-up procedures were applied, responses rate of 85 percent was achieved. However, useable responses 365 of the 324 questionnaires.
Findings generally indicate that through the classification of preferential visitor group as importance/satisfaction group, each group make an assumption to understand the keynote of vital statistics and the difference of utilization circumstantial variable and a variable in the interrelation, and through the verification, they try to get useful information in the search of management strategy. In the interrelation of importance of attribute by the importance/satisfaction group tries to authorize to understand the difference between any other attributes and it.
Therefor, this study presented the reform measures of management as follows. First, the vital statistical trait and utilization circumstantial variable to the product and service, institution and surroundings, promotion, scenery constitution., and regional traffic means and price should be deliberated to get rid of importance of attribute. Second, the employee and equipment of service should be developed to reinforce the customer service. Third, it is necessary to develop the new products and provide the new experience and atmosphere for tourists. Forth, the marketers have to classify the tourist into a high-demand season and a low-demand season. Fifth, there is a need to apply a competitive price strategy importance/satisfaction group. In other words, marketer should solve a pricing problem in dealing with importance/satisfaction group showing a meaningful difference, and provide service and low price in using utilities to keep star resort position.
The tourist behavior in choosing resort facilities should be continued studying theoretically for managers or marketer in the resort industry.

목차

Ⅰ. 서론
  1. 문제의 제기와 연구의 목적
  2. 연구범위와 연구방법
 Ⅱ. 이론적 고찰
  1. 리조트의 개념 및 경영적 특성
  2. 리조트의 선택요인
  3. 속성만족도
  4. 중요도/만족도집단
 Ⅲ. 실증분석
  1. 조사설계
 Ⅳ. 종합토의
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

  • 이주형 [ Joohyoung Lee | 경기대학교 관광학부 교수 ]
  • 이재곤 [ Jaekon Lee | 상지영서대학 여가시설관리과 교수 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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