Earticle

초록

영어

This study is to figure out the customers’ choice attributes for the type of Korean restaurants using the importance-performance analysis (IPA) methodology. In this study, we classified the Korean restaurants into three groups by the type of food quality, employee service quality, physical environment, price and value; fine, modern, and casual restaurant. This study used the Likert 7-point scaled questionnaires measuring customers’ choice attributes such as sixteen restaurant attributes, and employed the IPA methodology to map out the importance that customers place on individual restaurant attributes and how they affect customer satisfaction by the type and gender of Korean restaurants. The results address strategic operational plans tailored to individual type of Korean food restaurant to reduce the customers’ perception gap on restaurant attributes between customer’s importance and their satisfaction. This study offers strategic alternatives for managing customers’ restaurant choice attributes that are suitable for multiple types of Korean food restaurants, including fine, modern, and casual restaurant types that are categorized by the food quality served, employee service procedures employed, physical internal and external environment, and price and value.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 한정식 레스토랑
2. 선택속성
Ⅲ. 연구방법
1. IPA분석
2. 설문지 구성 및 자료 수집
Ⅳ. 분석결과
1. 표본의 인구통계학적 특성
2. 한정식 레스토랑의 선택속성 분석 결과
Ⅴ. 결론
참고문헌

키워드

저자

• 이동숙 [ Dongsook Lee | 한성대학교 경영대학원 박사과정 ] 주저자
• 최강화 [ Kanghwa Choi | 한성대학교 경영학부 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338