Earticle

초록

영어

This study aims at presenting implications for increasing the satisfaction of tourists in rural tourist sites through empirical analysis on how service quality and experience tourism affect image, satisfaction and loyalty for tourists visiting rural tourist sites in Jeollabuk-do. There is a purpose of. First, it was found that service quality had a significant effect on emotional and cognitive images. Confidence was found to have the greatest effect on emotional images, and reliability and tangibility were important factors in cognitive images. Second, service quality was found to have a significant effect on satisfaction. It is believed that it is necessary to improve the overall software service for tourists. Third, it was found that the tourism experience had a significant influence on the emotional and cognitive images. Fourth, it was found that tourism experience had a significant effect on satisfaction. All factors showed influence, and it can be seen that rural tourism is also a very important factor in the experience of experiencing rural culture, history and various stories. Fifth, the image was found to have a significant influence on loyalty. Both emotional image and cognitive image factors were shown to be important factors. Sixth, satisfaction was found to have a significant influence on loyalty. It is judged that the overall management of the satisfaction of visiting tourists is necessary.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 농촌관광 서비스품질
2. 농촌관광 체험
3. 이미지
4. 만족도
5. 충성도
Ⅲ. 연구 설계
1. 연구모형
2. 연구가설의 설정
3. 변수의 조작적 정의와 측정
4. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 인구통계학적 특성
2. 측정변수의 신뢰성 및 타당성 검증
3. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 한금주 [ Geumju Han | 전주대학교 관광경영학과 박사과정 ] 주저자
• 류인평 [ Inpyomg Ryu | 전주대학교 관광경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338