The purpose of this study was to investigate the effect of cultural tourism experience on perceived value and place attachment. First, it was found that the factors of cultural tourism experience had a significant effect on perceived value, but only educational experience and aesthetics among the total four factors had a statistically significant effect, while entertainment and deviant experience had an effect. Did not appear to have. Second, the perceived value showed statistically significant results on place attachment. Third, it was found that educational experience, deviant experience, and aesthetics had a statistically significant effect on place attachment, but entertainment effect did not have a significant effect on place attachment. Overall, the psychological part of tourists was partly affected by the pandemic of the novel coronavirus infection around the world, including Korea, and the entertainment part is thought to have been dismissed. This study resulted in the result of a study in which the experience of local cultural tourism sites was dismissed differently from previous studies. The perceived value and attachment to place are one of the very important parts in the supplier-oriented. Tourists may have different consequences depending on the off-season and high-season seasons, but this can give implications in that national emergencies such as this COVID-19 can have different consequences. It is necessary to include the experiential element of a new cultural tourism destination and study it.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 문화관광지 체험 2. 지각된 가치 3. 장소애착 Ⅲ. 연구설계 1. 연구모형 2. 가설의 설정 3. 변수의 조작적 정의와 측정 4. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 표본의 일반적 특성 2. 측정항목의 신뢰성 및 타당성 검정 결과 3. 가설의 검정 Ⅴ. 결론 참고문헌
키워드
Cultural Tourist attraction. Perceived Value. Place Attachment. Experience
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.