Earticle

초록

영어

This study was intended to investigate the importance of selection attribute which is being perceived importantly by travel agencies in terms of selecting airlines after the abolition and reduction in airline sales commission and advent of low-cost airlines through preceding research and literature research, to investigate how satisfaction of tourist agency workers on a specific airline effect the future behavior, and to find ways to develop the win-win relationship between travel agency and airline. As a result, it was identified that travel agencies had great interest in the profit improvement support, and they were satisfied with the airline selection attribute but had to continue relationship with a certain airline. Also, it was verified that airlines need to change the marketing strategy and relationship maintenance according to the travel agency because travel agencies have a wider selection of airlines due to the advent of low-cost airlines, and future research topic was suggested on the selection attribute of large travel agency focusing on the small travel agency.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 여행사와 항공사의 유통관계특성
  2. 여행사의 항공사 선택속성
  3. 여행사의 만족과 미래행동
 Ⅲ. 연구설계
  1. 연구모형 및 가설
  2. 변수의 조작적 정의
  3. 자료 수집 및 분석방법
 Ⅳ. 분석결과
  1. 조사대상자의 일반적 특성 및 여행사 유형 결과
  2. 신뢰성 검증과 타당성 검증
  3. 연구가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 윤영숙 [ YoungSook Yun | 경기대학교 일반대학원 관광경영학과 박사과정 ]
• 강정임 [ JungIm Kang | 경기대학교 일반대학원 관광경영학과 박사과정 ]
• 이주형 [ JooHyeong Lee | 경기대학교 관광대학 관광경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338