The purpose of this research is to understand the effects of service quality of wedding consulting on customer satisfaction. and this study intended to analyze how factor could influence customer satisfaction most. In order to achieve the purpose, 200 questionnaires were distributed to the customer who use wedding consulting, 189 valid samples were finally analyzed by Social Science Search Methodology of SPSS 17.0. As a result, First, the factor analysis about wedding consulting shows that it consists of the five factors such as interaction, policy, physical aspect, basic benefit, promotion. Second, service superiority and policy affected on customer satisfaction. Recently, the importance of basic benefit, promotion and policy of the wedding consulting is emphasized to fulfill the various and demand of each individual customer. In this study, it is aimed to provide the theoretical basis on relations between wedding consulting service evaluation variables and customer satisfaction, also to offer the strategic implication to wedding consulting company for competitive superiority.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 웨딩컨설팅 2. 웨딩컨설팅 서비스품질 3. 만족 Ⅲ. 연구 설계 1. 연구모형과 가설설정 2. 연구변수의 조작적 정의 및 측정도구 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 조사 대상자의 인구통계적 특성 2. 측정변수의 타당도 및 신뢰도 분석 결과 3. 가설 검증 결과 V. 결론 참고문헌
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