Earticle

초록

영어

The present study analysed the relationship between the propensities and consumption expenditures among the visitors over the past three years to the Muju Firefly Festival chosen as the best festival by the Ministry of Culture and Tourism in 2013. First, in 2011, the household income and the duration of participation (the number of days) as part of the visitors’ propensities were found to have positive (+) influence on consumption expenditures. In 2012, occupational status (i.e. employed or unemployed), residence (i.e. living in Jeolla-do or not) and the duration of participation were found to have positive influence on visitors’ consumption expenditures. In 2013, the duration of participation positively affected visitors’ consumption expenditures, whereas the number of fellow visitors had negative (-) influence on visitors’ consumption expenditures. Second, for the past three years overall, the duration of participation had positive influence on visitors’ consumption expenditures, whereas the frequency of participation had negative (-) effects on visitors’ consumption expenditures. Finally, the duration of participation was found to be the common element that consistently affected visitors’ consumption expenditures over the three years. That is, the longer visitors stayed in the venue, the more they spent on food and beverages. Hence, lodging, transportation and entertainment costs were found to increase when visitors stayed more than one night.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 연구의 이론
  1. 지역축제의 개념
  2. 지역축제 방문객 소비지출에 관한 선행연구
 Ⅲ. 연구방법
  1. 가설의 설정
  2. 조사대상 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 특성
  2. 방문객 성향 변수설명
  3. 각 연도별 지역축제 방문객 성향과 축제 총 소비지출과의 관계
  4. 최근 3년 지역축제 전체방문객의 성향과 축제 총 소비지출간 관계
 Ⅴ. 결론 및 시사점
 참고문헌

키워드

저자

• 김창수 [ Changsoo Kim | 경기대학교 관광학부 관광이벤트학과 교수 ]
• 장형빈 [ Hyungbin Chang | 경기대학교 일반대학원 관광이벤트국제회의학 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338