Earticle

초록

영어

This study aims to derive the important characteristics of mobile payment apps and analyze the impact relationship between perceived value and continued use intention. It was conducted for Chinese tourists who have experience using the Alipay. The analysis results of this study are as follows. First, it was found that security, a characteristic of mobile payment apps, did not affect perceived value. Second, it was found that the perceived functional value did not affect the intention to continue use. Third, in the relationship between the perceived value of the app and the intention to use it, the interaction term between the functional value and the perceived relationship benefit (economic benefit, informatization benefit) has a significant negative (-) effect on the continuous use intention. According to the research results, First, it suggests that research is needed to solve the security problem of payment apps so that tourists can use them without anxiety. Second, it is considered that efforts to increase the functional value of mobile payment apps are needed. Third, in identifying the needs of tourists and providing various information services accurately, efforts should be made to provide positive benefits such as discount events.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 모바일 결제 앱
2. 지각된 가치
3. 지각된 관계혜택
4. 지속사용의도
Ⅲ. 연구 설계
1. 연구모형
2. 가설 설정
3. 조작적 정의와 측정변수의 도출
4. 조사 설계 및 분석 방법
Ⅳ. 분석 결과
1. 조사대상자의 일반적 특성
2. 타당성 및 신뢰성 분석
3. 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 왕이연 [ Yao Wang | 동아대학교 관광경영학과 박사과정 ] 주저자
• 최규환 [ Kyuhwan Choi | 동아대학교 관광경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338