Earticle

초록

영어

This study analyzes festival volunteers’ participation motivation and satisfaction in order to establish festivals as an alternative tourism product and promote Jeju into a competitive tourist destination. In particular, it aims to seize and suggest on how the festival volunteers’ participation motivation factors have an influence on their satisfaction. Moreover, it also aims to contribute to raise the practical efficiency of local festivals, providing event producers with effective planning methods for local festivals and local government officials with volunteer managing methods. Survey was conducted from 23rd to voth May 2008 by the 2008 Jeju Multi-Cultural Festival volunteers and 80 volunteers completed it out of v5 volunteers in total. As a result of the examination, the more they considered internal growth motivation than other factors, the lower their satisfaction on aptitude and interchange was. Festival initiatives should emphasize the educational aspect and make efforts so that volunteers can have opportunities and experiences for self-growth and get a variety of knowledge and information, through taking part in festivals.

목차

ABSTRACT
 I. 서론
 II. 이론적 배경
  1. 자원봉사자의 참여동기
  2. 참여만족도
 III. 연구방범 및 연구모형
 IV. 실증분석
  1. 표본의 인구통계적 특성
  2. 신뢰도 분석 및 타당성 분석
  3. 가설검증
  4. 분석결과의 요약
 V. 결론
 참고문헌

키워드

저자

• 조문수 [ Moonsoo Cho | 제주대학교 ]
• 노경국 [ Kyoungkuk Roh | 제주대학교 ]
• 오상운 [ Sangun Oh | 제주대학교 ]
• 박시사 [ Sisa Park | 제주대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338