호텔 대고객접점 종업원의 개인-직무 적합성이 고객지향성에 미치는 영향에 관한 연구 : 자기효능감의 조절효과를 중심으로
A study on effect of person-job fit on customer orientation of encounting employees of hotels : focused on moderating role of self-efficacy
Schneider’s ASA model implies that person-job fit is one of the most important factor which HRM should consider to improve performance. And based on the nature of inseparability of service customer orientation is viewed as a proxy variable of performance of service industry including hotel. The purpose of this study is to testify the effect of personal-job fit on customer orientation and moderating role of self-efficacy. Based on the previous studies this study hypothesized that 1) person-job fit increases customer orientation and 2) the effect of person-job fit on customer orientation is moderated by self-efficacy. The results of empirical analysis with 203 employees of hotels are as follow. Personal-job fit has positive effect on customer orientation and the effect is moderated by self-efficacy. Literature reviews and empirical analysis of this study suggest that hotel should implement various activities like training programs, career management and employee survey to improve person-job fit. And to increase self-efficacy of service-providing employees systematic human resource management activities like delegation and empowerment need to be considered.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 개인-직무 적합성 2. 고객지향성 3. 자기효능감 Ⅲ. 연구설계 1. 연구모형의 설정 2. 가설의 설정 3. 변수의 조작적 정의 4. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 인구통계학적 특성 2. 신뢰성 및 타당성 검증 3. 가설의 검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.