Earticle

초록

영어

In the tourist hotel industry in Korea, every tourist hotel has its own different quality according to the hotel’s grade which is assigned pursuant to the tourist hotel rating standard and the additional facilities and size and quality of guest rooms of the hotel. The job satisfactions of the employees of hotel, who are the center in the internal marketing, are also affected by these environments. Therefore, to maximize the efficiency of the management of tourist hotel industry, more detailed studies are required. Accordingly, to achieve the goal of the study, I have extracted some variables for the internal marketing factors and job satisfaction to establish the theoretical system and conducted the study on their relationship and difference between variables. My conclusion on the study is as follows. First, I have conducted the one-way ANOVA to find out the difference between the internal marketing and job satisfaction according to the tourist hotel grade and concluded that delegation of authority, welfare and job implementation factors are significantly interrelated. Second, I have conducted the regression analysis on the internal marketing factors and job satisfaction factors in tourist hotel industry and found out that there are positive relations among the management support, communication, internal delegation and employment stability. Accordingly, considering the implications derived from the relationships among these critical factors, the management shall use them in a way that they are beneficial in establishing the differentiated management strategy.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 내부마케팅
  2. 직무만족
 Ⅲ. 연구 설계
  1. 분석절차 및 자료수집
 Ⅳ. 분석결과
  1. 인구통계적 특성
  2. 탐색적 요인분석과 신뢰성 분석
  3. 연구가설 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 박경호 [ Kyungho Park | 숭의여자대학교 관광과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338