대학생들의 여행 동기 유형별 관광제약의 차이 연구 - 대전지역 대학을 중심으로 -
A study on the difference of tourism constraints by tourism motivation type of university students - Focusing on universities in Daejeon -
This study aimed to examine the difference of tourism constraints by tourism motivation type of university students and took practical analysis based on the hypothesis. As a result of analysis on tourism motivation, it was classified as interrelation pursuing type, knowledge pursuing type and entertainment pursuing type. When the cluster analysis was carried out by inputting the extracted factor, it was categorized into three clusters: interrelation pursuing group, knowledge pursuing group and entertainment pursuing group. As a result of factor analysis on tourism constraints, it was categorized as interpersonal constraint, facility constraint and structural constrains. Then, different verification on tourism constraints was carried out to students in 3 clusters. The analysis result has the following academic significances. As a result of cluster analysis to specify tourism motivation groups of university students, it showed statistically significance differences on the tourism constraints in three clusters, which were corresponding with the hypothesis suggested through the theoretical basis of the previous studies. And, the tourism constraints were different by tourism motivation of university students, which demonstrates what students considered according to their pursuing motivation. Accordingly, this study might be useful resources in setting marketing plans for university students and in setting target markets by types of motivation group. In addition, it is expected that this study can contribute to the economic activation of tourism industry by expanding tourism of students in Daejeon.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광동기 2. 관광제약 3. 관광동기와 제약과의 관계 Ⅲ. 연구방법 1. 연구가설 설정 및 설문지 구성 2. 표본 추출 및 자료수집 3. 통계처리방법 Ⅳ. 실증분석 1. 표본의 일반적 특성 2. 측정도구의 신뢰도와 타당성 검증 3. 연구가설 검증 Ⅴ. 결론 및 토의 참고문헌
키워드
University StudentsTourism Motivationtourism motivation typeTourism Constraints.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.