Jeonju Hanok Village is getting attention as a place for individual's emotional development, a person's interaction with other people, education of traditional culture, and urban cultural get-away through its traditional cultural place. But the value of traditional cultural place's beautiful environment and the preciousness of the place can be taken for granted. Any visitors can utilize this place once they visit Hanok Village. However, for it should be deeply pondered if visitors are realizing the value of utilizing its traditional cultural place, it is considered as a task, therefore, this study was conducted. In this study, it is difficult to measure social utility or benefit of environmental value of traditional cultural place for it does not have feedback and alternative market. For this cause, the study assumed the value of traditional cultural place by CVM(Contingent Valuation Method). According to the survey, individual annual beneficial value ranges from WTP(Willingness To Pay) median at about 29,000 won, to WTP mean value at about 32000, annual beneficial value per household derived from Hanok Village in Jeonju ranging from about seven billion three hundred million won, to eight billion won and annual total whole national beneficial value derived from Hanok Village ranging from six trillion three hundred billion won to six trillion nine hundred billion won. The assumed amount has its significance in that it cannot only appeal the importance of traditional cultural place to the visitors and make them much more satisfactory but also can be the cornerstone for future development plan and upkeep of traditional cultural place.
목차
ABSTRACT I. 서론 II. 이론적 배경 1. 조건부가치측정법(CVM) 개요 2. 조건부 가치측정법(CVM) 3. 전주 한옥마을 현황 III. 연구조사 설계 1. 조사 설계 및 자료수집 IV. 실증적 분석결과 1. 일반적 특성 2. 전주 한옥마을 공간 가치평가를 위한 변수설명 V. 결론 및 시사점 참고문헌
키워드
Contingent valuation methodWillingness to payTraditional cultural placeEnvironmental value.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.