The purpose of this study is to analyse the climate impact of tourism demand for the increasingly accelerating climate change phenomenon. As a result, 78 tourist sites in 8 regions were measured for the influence of climate factors on tourism demand over the past three years. In order to carry out this study, panel data analysis was carried out considering both time and cross-section influences. With a valid climate factor, it was confirmed that the average temperature was in the positive direction, and that precipitation, wind velocity and fine dust were affecting in the negative direction. This showed the same results as the preceding study that the appropriate temperature had a positive effect on tourism satisfaction, high precipitation had a negative effect on satisfaction. For fine dust, an increase of 10㎍/m³ in fine dust caused a decrease in tourism demand of 4%. Through this study, we expect to present practical implications for tourism management policies in preparation for climate change phenomena where abnormal weather phenomena and weather disasters are increasing gradually.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 기후변화 2. 기후변화에 따른 관광수요의 변화 3. 선행연구 고찰 Ⅲ. 연구설계 1. 변수선정과 모형설정 Ⅳ. 실증분석 1. 기초통계량 분석 2. 다중공선성 진단 3. 분석모형 선택 Ⅴ. 결론 참고문헌
키워드
Climate ChangeTourism DemandPanel Data AnalysisFine Dust.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.