지역주민의 관광지재생에 대한 인식이 관광지이미지 및 지역애착도에 미치는 영향: 관광지이미지의 매개효과를 중심으로
The Effect of Residents’ Perception of Tourism Destination Regeneration on the Tourism Destination Image and Place Attachment : The Mediating Effect of Tourism Destination Image
The purpose of this study was to examine the effects of residents’ perception of tourism destination regeneration on the tourism destination image and place attachment. In addition, this study proposed the mediating effect of tourism destination image on the relationship between residents’ perception of tourism destination regeneration and place attachment. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questionnaire was collected, and the survey was conducted to 250 residents in Joenju-si, Jeollabuk-do from October 27 to October 28 in 2018 and 213 questionnaires were used for empirical analysis. The results are as follows. First, the effect of residents’ perception of tourism destination regeneration on the tourism destination image was partially adopted, and the residents seemed to emphasize particularly the perception of environmental factor in creating the positive tourism destination image. Second, the effect of residents’ perception of tourism regeneration on the place attachment was partially adopted, and the residents’ perception of economic regeneration seemed to be the most important factor affecting the place attachment. Third, the tourism destination image mediated the relationship between residents’ perception of tourism destination regeneration and place attachment. In conclusion, it is important to create the positive tourism destination image and place attachment by promoting the economic and environmental tourism destination regeneration performance to the residents.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광지재생 2. 관광지이미지 3. 지역애착도 Ⅲ. 연구설계 1. 연구모형 및 가설의 설정 2. 변수의 조작적 정의 및 설문의 구성 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 표본의 인구통계학적 특성 2. 측정변수의 신뢰성과 타당성 검정 결과 3. 가설의 검정 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.