Earticle

초록

영어

The purpose of this study is to examine the influence of tourist attractions selection attributes of Korean food on customer Satisfaction and behavior intention of Hallyu tourism. Data collection was conducted from Jan 1, 2020 to Jan 20, A total of 330 copies of the questionnaires were distributed and 310 copies were collected. To achieve the research objective, statistical analysis was conducted through SPSS23.0 and AMOS statistics program. As a basic analysis, frequency analysis and technical analysis were conducted to understand demographic characteristics, and exploratory factor analysis, confirmatory factor analysis, and reliability analysis were performed to determine the reliability and validity of respondents. After verification, the hypothesis was verified by performing a covariance analysis. First, the touristic choice attribute will have a significant effect on satisfaction. Second, satisfaction will have a significant effect on behavioral intention. Third, attraction choice attributes will have a significant effect on behavioral intention. This study is to analyze the influence of the choice of tourist destination choices on customer satisfaction and the intention of Hallyu tourism in Korea. The purpose of this study was to analyze the customer satisfaction using the selection attributes of Korean food and to suggest academic implications linked to Hallyu tourism and suggestions for establishing a marketing strategy to develop popular global menus of catering companies.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광지 선택속성
2. 만족도
3. 행동의도
Ⅲ. 연구 설계
1. 연구모형과 가설
2. 변수의 조작적 정의
3. 조사 설계
Ⅳ. 분석결과
1. 인구 통계적 특성
2. 관광지선택속성에 관한 탐색적 요인분석 및 신뢰도분석
3. 만족도 및 행동의도에 관한 신뢰도 분석
4. 확인적 요인분석
5. 상관관계분석
6. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 유순호 [ Soonho Yu | 강원도립대학교 크루즈승무원과 초빙교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338