Earticle

초록

영어

The purpose of this study was to present basic data on consumer demand for the relationship between consumption value and consumption behavior, reflecting the diversity of customers according to various changes in dietary life style (food pursuit, convenience pursuit, health pursuit). The research analysis was conducted based on 240 copies of questionnaire data for Korean restaurant customers based in Seoul from July 1 to 16, 2019. As a result of the study, first, convenience pursuit, health pursuit, and taste pursuit were found to affect consumption value. Second, health pursuit, convenience pursuit, and taste pursuit were found to affect consumption behavior. Third, it can be seen that consumption value has a high influence on consumption behavior. Fourth, the value of consumption played a part in food pursuit, health pursuit and consumption behavior. The pursuit of convenience did not serve as an intermediary. It will be very important for the members of the Korean restaurant to understand the characteristics of our customers' lifestyles in order to satisfy the diverse needs of Korean restaurant customers. In addition, considering the consumption value and consumption behavior of users, it is necessary to prepare a suitable operation plan and introduce improvements.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 식생활라이프스타일
2. 소비가치
3. 소비행동의도
Ⅲ. 연구설계
1. 연구모형 및 가설
2. 설문지 구성
3. 자료수집과 연구 분석방법
Ⅳ. 성과분석
1. 조사대상자의 인구통계학적 일반특성
2. 측정변수의 신뢰성과 타당성
3. 가설의 검정
Ⅴ. 결론
참고문헌

키워드

저자

• 김경자 [ Kyungja Kim | 한성대학교 미래플러스대학 호텔외식경영학과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338