The customer satisfaction is dependent on the relationship between the customers and employees in service industries. Especially in the hotel business, service encounters' attitudes and behaviors have great effects on the service quality and the satisfaction of the customers, as the service is provided through the customer relation. It is important in the success of hotel business to manage the service encounters effectively for excellent service. In fact, the hotel employees are responsible for the service to the customers. The employees' service-mind and attitude is very important because the service quality is deeply related with its orientation, or their job attitude, job satisfaction, organization commitment and turnover intention. In this study, the field survey on the service orientation and job satisfaction for the employees of tourist hotels in Incheon. The result of this survey shows; 1. The higher the service orientation is, the more they are satisfied with their jobs and the more greatly they commit to their organization, but the less their intention of turnover is. 2. The employees who are more satisfied provide better service to the guests, who will be the loyal customers, which will bring about a good result in hotel business.
목차
Ⅰ. 서론 1. 문제제기와 연구목적 2. 연구범위와 연구방법 Ⅱ. 연구의 이론적 배경 1. 호텔서비스와 종사원의 관계 2. 서비스지향성(service orientation) 3. 종사원만족(employee's satisfaction) 4. 조직성과(organizational performance) Ⅲ. 조사설계 및 분석방법 1. 연구모형 2. 가설설정 3. 설문지 구성 4. 자료수집과 분석방법 Ⅳ. 분석결과와 종합토의 1. 실증분석 결과 2. 종합토의 Ⅴ. 결론 참고문헌 ABSTRACT
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.