Under the background of the potential resource utilization, interests and promote regional of flowers, This study investigated The Influence of Selective Attribution of the Flower Exhibition on Satisfaction and re-visits. This survey was conducted by the mobile smart phone to people who have took part in the Flower Exhibition experiences and 350 respondents answered. 331 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. As the results of analysis, the following findings are discovered: first, Selective Attribution of Flower Exhibition(awareness, specialty, commerciality) has an influence on Satisfaction and Selective Attribution of Flower Exhibition(convenience, physical evidence) has not an influence on Satisfaction; second, Satisfaction of Flower Exhibition has an influence on Re-visits. The study proposes the following: first, The marketing activities to increase awareness fair is necessary; second, This configuration requires a variety of products: third, This expertise should be required.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 꽃 박람회 2. 박람회 서비스 선택속성 3. 관람객 만족과 재방문 Ⅲ. 조사설계 1. 연구모형 및 가설 2. 설문지 구성 3. 표본선정 및 분석방법 Ⅳ. 연구결과 1. 응답자 특성과 이용성향 2. 탐색적 요인분석과 내적일관성 평가 3. 확인적 요인분석 4. 가설검증 Ⅴ. 결론 참고문헌
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