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2018 평창 동계올림픽 참여의도의 영향요인에 관한연구 - 지역주민과 내국인 관광수요자를 중심으로 -
A Study of the Determinants Influencing Participation-Intention to 2018 PyeongChang Winter Olympics : Focused on Residents and Native Tourism Users

첫 페이지 보기
  • 발행기관
    관광경영학회 바로가기
  • 간행물
    관광경영연구 바로가기
  • 통권
    제19권 제5호 통권 67호 (2015.11)바로가기
  • 페이지
    pp.21-46
  • 저자
    권해윤
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A257599

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원문정보

초록

영어
This study explored the determinants influencing participation-intention to 2018 PyeongChang Winter Olympics, as well as the differences in the relationships between residents and native tourism users on such study factors as economic, environmental, social・cultural impacts on tourism industries, perceived importance of tourism service quality, and participation-intention to the Olympic. For the purposes, data were collected by residents and tourists in three cities of Gangwon province, where the Olympics will be held. The data were analyzed by utilizing reliability test, exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis. Results revealed significant differences between residents and native tourism users on the principal factors such as impacts on tourism industries and perceived importance of tourism service quality that influence participation-intention to the Olympics. The study also found the remarkable results as follows. The higher degree of economic and social・cultural influences of tourism business is, the more positive participation-intention to the Olympic the groups have. Such factors as main tourism facilities, the quality service of an employee, and tourism condition around the host cities are significantly important to make a decision to participate on the Olympic to the groups. So as to improve the potential demands for the Olympic, the findings suggest that governments and experts related with the Olympic should input more investments and efforts to build substantial marketing strategies based on tourism users' needs and wants for the Olympic, and also expel attractive tourism programs and systems in particle.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 관광 수요자유형
  2. 관광산업 영향인식
  3. 관광산업 서비스품질
  4. 참여의도
 Ⅲ. 연구방법
  1. 연구모형 및 가설
  2. 자료수집 및 절차
  3. 측정도구 및 분석방법
 Ⅳ. 실증분석
  1. 표본의 일반적 특성
  2. 측정변수의 신뢰성 및 타당성 분석
  3. 연구가설의 검증
 Ⅴ. 결론 및 시사점
 참고문헌

저자

  • 권해윤 [ Haeyoon(Jane) Kwon | 상지대학교 경상대학 관광학부 조교수 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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