2018 평창 동계올림픽 참여의도의 영향요인에 관한연구 - 지역주민과 내국인 관광수요자를 중심으로 -
A Study of the Determinants Influencing Participation-Intention to 2018 PyeongChang Winter Olympics : Focused on Residents and Native Tourism Users
This study explored the determinants influencing participation-intention to 2018 PyeongChang Winter Olympics, as well as the differences in the relationships between residents and native tourism users on such study factors as economic, environmental, social･cultural impacts on tourism industries, perceived importance of tourism service quality, and participation-intention to the Olympic. For the purposes, data were collected by residents and tourists in three cities of Gangwon province, where the Olympics will be held. The data were analyzed by utilizing reliability test, exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis. Results revealed significant differences between residents and native tourism users on the principal factors such as impacts on tourism industries and perceived importance of tourism service quality that influence participation-intention to the Olympics. The study also found the remarkable results as follows. The higher degree of economic and social･cultural influences of tourism business is, the more positive participation-intention to the Olympic the groups have. Such factors as main tourism facilities, the quality service of an employee, and tourism condition around the host cities are significantly important to make a decision to participate on the Olympic to the groups. So as to improve the potential demands for the Olympic, the findings suggest that governments and experts related with the Olympic should input more investments and efforts to build substantial marketing strategies based on tourism users' needs and wants for the Olympic, and also expel attractive tourism programs and systems in particle.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광 수요자유형 2. 관광산업 영향인식 3. 관광산업 서비스품질 4. 참여의도 Ⅲ. 연구방법 1. 연구모형 및 가설 2. 자료수집 및 절차 3. 측정도구 및 분석방법 Ⅳ. 실증분석 1. 표본의 일반적 특성 2. 측정변수의 신뢰성 및 타당성 분석 3. 연구가설의 검증 Ⅴ. 결론 및 시사점 참고문헌
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