온천 활성화 방안에 대한 지역이해관계자 인식 : Focus Group Interview(FGI)를 통한 질적 연구
Community Stakeholders’ Perceptions to Vitalizing Hot Springs A Qualitative Study based on a Focus Group Interview(FGI)
This study analyzed hot springs as a wellness tourism resource in Uljin, Korea along the East Coast and suggested ways of vitalizing or linking the hot springs with community-based resources from the perspectives of main community stakeholders. A total of five stakeholders (two practitioners associated with hot springs, one governmental officer, and two representatives of a social enterprise) throughout the region participated in the FGI (Focus Group Interview). Contents were analyzed based on interview questions developed by three academic professionals. Results of the content analyzed showed key words and narrations related to three key issues associated with the present status of hot springs in Uljin. These issues included, relationships of various stakeholders among hot springs, communities, and local governments. It was also found that several differences existed between the stakeholders regarding their perceptions towards the three key issues. Implications of the findings and future research were discussed based on the development of sustainable tourism using hot springs in Uljin.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 웰니스관광 시장동향 2. 웰니스관광 연구동향 3. 온천 현황분석 Ⅲ. 연구설계 1. 연구설계 2. 자료수집 및 분석 Ⅳ. 분석결과 1. 지역 이해관계자들이 인식하는 울진지역 온천의 문제점 2. 온천, 마을, 지자체 등 다양한 지역 이해관계자 간 관계 3. 온천 활성화 방안 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.