Recently, the organizations that plan festivals provide local residents with the motivation to actively participate in these festival. But if the effects of festivals of local residents are not understood, it will not be possible to genuinely and appropriately provide programs. Therefore this study was first conducted based on the curiosity of the awareness factors in regards to the effects of festivals of local residents where regional festivals were being planned and operated, and to achieve the objectives of this research. Based on a survey conducted again the local residents in the Gapyeong County region. The results of the research confirmed that first, the yearly awareness factors in regards to the effects of festivals of local residents were shown to have a partially statistically significant influence on the festival participation intent of the local residents, and that second, out of the awareness factors in regards to the effects of festivals of local residents, the factor of economical impact was shown to have a statistically significant influence on the festival participation intent of the local residents. If studies that supplement the suggestions and implications based on the results of this research study can be conducted. it is considered that the results of these studies can provide meaningful and productive reference to the managers that plan festivals.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 축제효과 2. 축제참여의도 Ⅲ. 연구방법 1. 연구모형 및 가설 2. 측정항목 도출 및 설문지 구성 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 표본의 일반적인 특성 2. 신뢰성 및 타당성 검증 3. 가설검증 Ⅴ. 결론 1. 요약과 시사점 2. 연구의 한계점과 향후 연구방법 참고문헌
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