The theory of planned behavior (TPB) explains the intentions of human behavior with variables of attitudes, subjective norms, perceived behavioral control, etc., aiming to understand decision-making processes. However, due to the theory’s insufficient explanation, the need to add new variables has been stressed. This study is intended to analyze the intentions of visiting islands by adding a new variable of novelty for the extended theory of planned behavior. To fulfill the purpose of the study, a hypothesis was deducted through literature study and previous researches. Also, a survey of 235 tourists who were visiting Muui in Incheon was conducted for the final analysis, where SPSS 20.0 and AMOS 18.0 were used. This study finds that attitude, perceived behavioral control and novelty have an influence on the intention of visiting tourist attractions, whereas subjective norms do not. For further research, it is necessary to specify the purpose of visit to islands by adding more valuables to extend the theory.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 고찰 1. 관광분야에서 섬 관광 관련 논의 2. 계획행동이론의 확장 3. 신기성과 관광행동 Ⅲ. 연구설계 1. 연구모형과 가설설정 2. 설문지 구성 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 표본의 특성 2. 요인분석 및 신뢰도 분석 3. 상관분석 4. 가설검증 Ⅴ. 결론 참고문헌
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