Korea government enacted the “Law on the Protection and Settlement Support of North Korean defectors” in 1997 and the government has implemented various support policies for the defectors. However, most of the support policies for North Korean defectors are in a very poor situation. In this regard current study is performed to build a successful medical support system that targets the defectors. In specific, this study examines relationships among medical care support service, satisfaction, continuous use, and intention of words-of-mouth (WOM). The results of the study show that the construct of intention of WOM is significantly affected by continuous use, satisfaction, and medical care support service. Continuous use is also influenced by satisfaction, and medical care support service. Moreover, medical care support service is powerful antecedent of satisfaction. Based on these empirical findings theoretical and practical implications of the study results are discussed.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 북한이탈주민 현황 2. 서비스 이론 3. 의료서비스 이론 4. 고객만족, 재이용의도 및 구전의도에 관한 이론 Ⅲ. 조사방법 Ⅳ. 실증분석 1. 조사대상자의 일반적 특성 2. 신뢰도 검증 3. 가설검증 4. 연구가설 검증결과 요약 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.