Earticle

초록

영어

This study aims to identify the desire of consumers to select restaurants using Instagram, which has recently become common as an information retrieval tool, to understand the influence of restaurant selection attributes and behavior. This research analysis was conducted on consumers who had selected restaurants using Instagram and based on 315 copies of questionnaire data. Studies have shown that, first, prices and food, interior design, and services influence behavioral intentions. Second, interiors and services have been shown to affect Instagram characteristics. Third, Instagram characteristics have been shown to affect behavioral intentions. Fourth, Instagram features have a partial effect on interior design and behavioral intentions, and a full effect on service and behavioral intentions. Finally, the significance of this paper is the lack of research on restaurant selection attributes centered on Instagram, which means that the scope of the study has been expanded by comprehensively analyzing the restaurant selection attributes and behaviors. Nevertheless, there is a limit to the sample. There will be differences depending on the age of using Instagram, and future studies will need to present marketing measures through differentiation by age group through research through allocation samples by age.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 외식업체 선택속성
2. 행동의도
3. 인스타그램 특성
Ⅲ. 연구방법
1. 연구의 모형 및 가설
2. 설문지 구성 및 분석방법
Ⅳ. 성과분석
1. 표본의 인구통계학적 특성
2. 신뢰성 및 타당성평가
3. 상관관계분석
4. 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이상아 [ Sanga Lee | 한성대학교 경영대학원 경영학과 박사과정 ] 주저자
• 김경자 [ Kyungja Kim | 한성대학교 미래플러스대학 조교수 ] 교신저자
• 박병구 [ Byeonggu Park | 세종대학교 관광대학원 외식경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338