Earticle

초록

영어

Along with economic growth, people are paying more attention to improving the quality of life as national income increases and leisure time becomes more important. In order to build a positive tourism image of Korean tourism for foreign students, increase satisfaction with Korean tourism, and maximize the attraction of foreign students, in this study, foreign students find out what the purpose of tourism is when they choose to visit Korea, The purpose of this is to select a tourist destination based on what criteria when visiting, and to clarify the image and revisit intention of the tourist destination after the tour. In order to achieve the purpose of the study, a research hypothesis was established and a questionnaire survey was conducted for foreign student tourists who had visited tourist destinations in Korea from March 20 to May 28, 2021. The study results can be summarized as follows. First, except for the safety and convenience factor among the tourist destination selection attributes, three factors of facility, service, and hospitality were found to have a significant effect on the tourist image and revisit intention. Second, 4 factors of experience quality, attractiveness, environment, and accessibility according to the tourist destination image had a significant effect on the intention to revisit. Based on these important findings, the policy implications, limitations, and future directions of the study were also discussed.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광지 선택속성
2. 관광지이미지
3. 재방문의도
Ⅲ. 연구 설계
1. 연구모형
2. 가설설정
3. 자료수집
Ⅳ. 실증분석 결과
1. 조사대상의 인구통계학적 특성
2. 신뢰성과 타당성 검증
3. 가설 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 송아남 [ Song Yanan | 전주대학교 관광서비스경영학과 박사과정 ]
• 송광인 [ Gwangin Song | 전주대학교 관광경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338