호텔 종사원의 감정노동이 감정소진과 고객지향성에 미치는 영향 : 감정소진의 매개효과를 중심으로
Effect of Emotional Labor on Emotional Exhaustion and Customer Orientation in Hotel Employees : Focused on Mediating Effect of Emotional Exhaustion
This research was conducted to analyze a casual relationship between emotional labor(deep acting and surface acting) and emotional exhaustion, and between emotional exhaustion customer orientation from a hotel employee’s perspective. Also this research was conducted to analyze the mediating effects of emotional exhaustion in the causal relationships. Based on the theoretical predictions, empirical test was conducted. The data acquired from 219 consumers who used 5-star hotels in Busan of Korea was analyzed utilizing structural equation modeling(SEM). The research findings were as follows. First, deep acting positively influenced customer orientation, while surface acting didn't influence customer orientation. Second, deep acting negatively influenced emotional exhaustion and surface acting positively influenced emotional exhaustion. Third, emotional exhaustion negatively influenced customer orientation. Fourth, emotional exhaustion had mediating effects in the causal relationship between emotional labor and customer orientation. Based on these results, first, it is necessary for hotel companies to make a system for invigorating deep acting and second, it is inevitable for hotel CEOs or superiors or co-workers to provide supports to emotional laborers, and to make measures for curing emotional labor and third, it is unavoidable for hotel CEOs to provide suitable job allocation, department arrangement and task conversion for relieving hotel employee’s emotional exhaustion, and fourth, it is needed of rewards for hotel CEOs to make hotel employees increase the level of deep acting which can lead to the decrease of their emotional exhaustion.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 감정노동 2. 감정소진 3. 고객지향성 Ⅲ. 연구설계 1. 연구모형 2. 가설의 설정 3. 설문지 구성 및 변수의 조작적 정의 4. 연구대상 및 분석방법 Ⅳ. 실증분석 1. 표본의 특성 2. 측정도구에 대한 타당도 및 신뢰도 분석 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.