Earticle

초록

영어

The purpose of this study is to examine whether the influence relationship between the consumer experience of the casino and the emotional response is formed, and in this influence relationship, to provide empirical data for establishing marketing strategies for casino companies through a review of whether relationship cohesion plays a role of adjustment. The results of the analysis are as follows. First, as for customers who use the casino, the higher the consumption experience of playfulness, profitability, and esthetics was, the higher the positive reaction was. Second, it is analyzed that casino customers have lower negative responses when they have higher consumption experience of profitability. Consumption of customers in the casino industry means direct cash outflow. Third, in the influential relationship between the aesthetic consumption experience and the positive reaction, the computational binding was a pseudo moderator variable functioning as positive (+) adjustment. Fourth, in the influential relationship between consumption experience of sharability and esthetics and positive response, emotional bonding was found to be a pure moderator variable functioning as positive (+) adjustment, and in the influential relationship between the aesthetic consumption experience and the negative reaction, emotional bonding was found to be a pseudo moderator variable functioning as negative (‐) adjustment.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 소비경험
  2. 감정반응
  3. 관계결속
 Ⅲ. 연구설계
  1. 연구모형 및 가설의 설정
  2. 변수의 조작적 정의
  3. 자료의 수집
 Ⅳ. 실증분석
  1. 인구통계학적 특성
  2. 측정도구의 신뢰성 및 타당성 검증
  3. 가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 염서정 [ Seojeong Youm | 한국마사회 근무 ]
• 최우성 [ Woosung Choi | 호남대학교 호텔경영학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338