Earticle

초록

영어

The main study results are presented as follows: First, this work investigated the positive effects of the variables according to the characteristics local food choice, including satisfaction for previous expectation, recommendation intention, and revisit intention. The investigation result revealed that management of local food and purchase management of local food were the most effect factors on previous expectation, recommendation intention, and revisit intention. Therefore, the hypothesis 1 prepared in this work was accepted. Secondly, this work looked into the positive effects of satisfaction for previous expectation of local food on recommendation intention and revisit intention. As a result, it was found that previous expectation of local food was the main factor affecting both recommendation intention and revisit intention. In particular, it was found that the two factors (recommendation intention β＝.493, revisit intention β＝.437) had similar influence. Therefore, the hypothesis 2 in this work was accepted. Thirdly, regarding the positive effects of local food recommendation intention and revisit intention, it was found that the two variables had influence (β＝.833) of positive effect. Therefore, the hypothesis 3 in this work was accepted.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 6차산업과 외식중심형 농가레스토랑 개념
  2. 외식중심형 농가레스토랑 선택특성, 만족도, 행동의도에 관한 관련 선행연구
  3. 외식중심형 농가레스토랑 A업체 현황
 Ⅲ. 연구 설계
  1. 연구모형
  2. 가설설정
  3. 현장면접조사
  4. 설문조사의 연구방법과 분석방법
 Ⅳ. 실증 분석
  1. 인구통계적인 특성
  2. 척도의 타당도 및 신뢰도 분석
  3. 연구가설 검증 및 결과 해석
 Ⅴ. 결론
 참고문헌

키워드

저자

• 장양례 [ Yanglae Jang | 숭의여자대학교 관광과 조교수 ]
• 황대용 [ Daeyong Hwang | 농촌진흥청 농산업경영과 ]
• 김승희 [ Seunghee Kim | 경기대학교 외식조리학과 박사 ]
• 문명희 [ Myunghee Mun | 숭의여자대학교 관광과 외래교수 ]
• 이수진 [ Sujin Lee | 경기대학교 관광경영학과 박사 ]
• 장동진 [ Dongjin Jang | 경기대학교 관광경영학과 박사과정 ]
• 강희준 [ Heejun Kang | 한국항공대학교 경영학과 박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338