Earticle

초록

영어

Well-being is the latest trend among people who have become conscious of their physical and emotional health. Springs aimed at recuperation are the tourist spot that can enhance the physical well-being of people, because Springs offer the following benefits: relaxation and recuperation in terms of preventive medicine; medical care and recovery in terms of medical treatment. The springs in Europe and Japan have rather different characteristics from each other, but they are commonly all medical tourist spots with crucial treatment functions in terms of preventive medicine. The springs in Korea, on the other hand, have not been developed as medical tourist spots in the specific aspect. Also, they do not offer differentiated facilities and treatment programs as real hot spring medical tourist spots. To solve this problem, this study identifies the differences between each group in the overall customer satisfaction and loyalty by segmenting the tourists visiting the springs for relaxation, rest, and treatment. SPSS 20.0 statistics program was used to identify the differences of demographic, overall satisfaction and loyalty between each group. There were performed frequency, exploratory factor analysis, cluster analysis, chi-square and T-test. According to the result of these analyses, there became drawn two groups that are segmented by the satisfaction factors. Each name of them is that one is low satisfaction group and the other is high satisfaction group. And demographic characteristics, overall satisfaction and loyalty exist in differences between each segmented group.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 보양온천
  2. 만족도 및 충성도
  3. 시장세분화
 Ⅲ. 연구 설계
  1. 연구 주제 설정
  2. 변수의 조작적 정의 및 설문지 구성
 Ⅳ. 실증분석
  1. 인구 통계적 특성
  2. 측정변수 분석
  3. 군집분석
 Ⅴ. 결론 및 시사점
 참고문헌

키워드

저자

• 이종주 [ Jongjoo Lee | 경주대학교 관광학부 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338