Earticle

초록

영어

Individual tourists are getting increased as they can easily get the information by the development of IT environment. Individual tourists have different tourism motivation from the package tourist, therefore they have different preference on the type of tourism or destination. The purpose of this study is to investigate what are the tourism motivation of individual tourist and what type of tourism or tourism destination they like. And this study also focused on Fair Tourism which is concerning on environmental conservation and respect for social culture and residents in tourism destinations. In this study, the causal relationship between tourism motivation, preferred type of tourism, and participation behavior in Fair Tourism of individual tourists was investigated. From the results of the study, tourism motivation of individual tourists influence differently on the preferred type of tourism and their participation behavior in fair tourism. It is revealed that the preferred type of tourism of individual tourists influence differently on their participation behavior in fair tourism. It suggests information for developing tourism product and marketing strategies related to increasing fair tourism market.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 개별관광객
2. 관광동기
3. 공정관광
Ⅲ. 연구설계
1. 연구가설의 설정
2. 자료의 수집과 분석
3. 설문의 구성 및 분석방법
Ⅳ. 실증분석
1. 표본의 인구통계학적 특성
2. 개별관광객의 관광동기에 대한 요인분석 및 신뢰성 분석
3. 개별관광객의 공정관광행동에 대한 요인분석 및 신뢰성 분석
4. 개별여행객의 관광동기가 선호관광유형에 미치는 영향
5. 개별여행객의 관광동기와 선호관광유형이 공정관광행동에 미치는 영향
Ⅴ. 결론
참고문헌

키워드

저자

• 김미경 [ Mikyung Kim | 대구가톨릭대학교 호텔경영학과 교수 ]
• 김지은 [ Jieun Kim | 대구가톨릭대학교 호텔경영학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338