Earticle

초록

영어

The purpose of this study is to empirically analyze the determinants of wetland visit demand through theoretical setting and application of the wetland visit demand model. The awareness of the function and value provided by the Suncheon Wetland is increasing, and it is possible to provide the necessary information to improve the frequency of visits and the visiting utility of consumers by identifying the determinants that affect the demand for visiting the wetland at the present time. In this study, 375 valid samples were used for the analysis of the visitors who visited the Suncheon Wetland The dependent variable used in the model is the number of visits to the Suncheon Wetland. The explanatory variables were included in the model, with the visiting optional attributes and demographic characteristics. The data of this study were estimated by using the Truncated Negative Binomial distribution(TNB) model as an approach to solve the over-distribution problem because the variance exceeded the mean and the characteristic of dispersion. As a result of the TNB model analysis, it was found that the companion type had a positive effect at the 1% significance level and the purpose of the visit at the 5% significance level in the demographic characteristic variable, while the negative effect had the 1% significance level in the age. The diversity of landscapes selected at the wetland visiting property has a significant effect at the 5% significance level and the essential characteristics of the wetland at the 10% significance level.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 선택속성
2. 포아송(Poisson) 모형
Ⅲ. 연구설계
1. 자료 및 조사설계
Ⅳ. 분석결과
1. 응답자의 인구통계적 특성
2. 측정 도구의 타당성 및 신뢰도 검정
3. 방문수요모형 추정결과
Ⅴ. 결론
참고문헌

키워드

저자

• 차주영 [ Juyoung Cha | 세종대학교 기후변화센터 박사후연구원 ]
• 이희찬 [ Heechan Lee | 세종대학교 호텔관광경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338