This study was proceeded with interest on residents' perception of local festival and trying to examine if there's a significant effect of festival impact perception of residents on participation level, there's a significant difference according to festival visiting experience and there's a significant effect of residents' participation level on festival satisfaction. Also, this study was administrated to 190 residents(surveyed on 117 positive residents) from Mar. 1st. 2008 to Jun. 15th. 2008(included Songkran festival day) in Pattaya, Thailand. This study result indicates that residents can recognize local festival positively, especially economic factor if they feel they have benefit from the festival even though the festival has many visitors with growing environmental problems. Also, festival visiting experience has moderating effect on residents' participation intention in this study. So local government or festival organizer needs to develop more positive festival program residents can participate and more festival products residents can produce, and get benefit(increasing employment during festival, voucher that visitors can use during the festival inside the event area). Finally the higher local residents' festival participation level is the higher festival satisfaction level. Thus local government or festival organizer needs to survey on local residents' satisfaction level after the festival and reflect their opinion in the next festival.
ABSTRACT I. 서론 II. 축제효과요인과 주민참여 이론 1. 축제효과요인 2. 지역주민 참여이론 3. 축제참여도 4. 축제만족도 III. 연구설계 1. 연구가설의 설정 2. 조사설계 3. 실증분석 IV. 결론 1. 결론 및 시사점 2. 연구의 한계점 및 미래연구의 방향 참고문헌
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