Foodservice is a lively industry reaching multinational companies. It can be affected by environmental factors such as economies, culture and politics. This study focuses are on the restaurant selection characteristic and differences between Korean and Filipino university students. The SPSS 12.0 was used to analyze the data for this study. The method of analyses are frequency, crossing analysis, t-test, factor analysis and reliability. As a result, their income, expenses for food, favorite menu, informative route, etc are very different. There are significant differences in the restaurant selection attributions between Korean and Filipino university students. Filipino students prefer fast food. They usually select brand name and they make decisions based on commercial advertisements. By comparison, Korean students make restaurant choice based on positive information. It is expected that the results will provide good data for foodservice companies that prepare for making inroads into Philippines market. And Foodservice companies need to try Glocalization("globalization" and "localization") in their market.
ABSTRACT I. 서론 II. 이론적 배경 1. 필리핀의 문화특성 2. 필리핀의 경제특성 3. 필리핀의 외식산업 III. 연구설계 IV. 분석결과 1. 인구통계학적 특성 2. 외식소비 성향 조사 3. 외식선택속성 V. 결론 참고문헌
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