Earticle

초록

영어

The purpose of this study is to propose the importance of local festival governance which would be the driving force of successful festival development by equal horizontal relationship formation through smooth information sharing and cooperation of public and private sectors. first, it showed that local society trust and norm among the regional society capital factors did not influence significantly in the relation between regional society capital and festival partnership. second, it implied that shaping the harmonious partnership constructed desirable governance which could maintain horizontal equal relationship between public and private sectors in the relationship of festival partnership and festival governance. In conclusion, enlargement of regional social capital is requested for essential factor, but it imply that regional social capital has to be constructed in the trust and norm by interaction not in the short term shaping. This study would contribute to propose positive direction of festivals, as the united effort of all the regional society including public and private sectors would necessary for operation of desirable local festival governance.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 지역사회자본
  2. 지역축제 파트너십
  3. 지역축제 거버넌스
 Ⅲ. 연구설계
  1. 연구모형
  2. 가설설정
  2. 변수의 정의 및 측정변수
  3. 조사대상 및 분석방법
 Ⅳ. 실증분석
  1. 표본의 인구통계학적 특성
  2. 신뢰도 및 타당성 검증
  3. 가설 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 허성란 [ Sungran Hor | 남서울대학교 호텔경영학과 외래강사 ] 교신저자
• 노경희 [ Kyounghee Nor | 경기대학교 이벤트학과 외래강사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338