호텔 종사원 직업선택 동기의 중요도-만족도(IPA)에 의한 추천의도 연구
A Study on the Influence of Hotel Employees Occupational Choice Motivation Through the Application of IPA on Hotel Recommend Intentions.
The major variable and motivation in the selection of works for employees having engaged in the hotel is the priority variable that can have influence on customer satisfaction, so related businesses should perceive the importance for motivation of job selection of employees and it is necessary to find out variable of influence through actual method study. On the other hand, the study for the motivation of job selection of workers engaging in current hotel business and tourism industry is very restrictive. Therefore providing basic data is higher meaningful in an academic aspect not dealing with the subject related to this study until now, by finding out between importance and difference for motivation of job selection. As the result of this study, hypothesis I turns out to be a difference in the motivation of the job selection of the hotel workers, recommendation purpose and whole satisfaction of sex, the demographic trait, age, seniority, position, academic background, monthly income, company level and major. Hypothesis II shows the positive number in all measurement variable for importance and satisfaction of motivation for job selection of the hotel workers with the result analyzing IPA and there is low satisfaction in the job selection of hotel workers, while they are engaged in the hotel currently because the factor that they think importantly before entering into this hotel is changed after into. Hypothesis III shows the most important factor in the satisfaction and recommendation purpose is respect and self-realization in the satisfaction and working environment in the recommendation purpose as a result of analyzing influence relations for hotel workers, motivation and recommendation purpose of the job selection and whole satisfaction.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 호텔종사원 직업선택 동기 2. 관련 선행연구 고찰 Ⅲ. 연구설계 1. 연구모형 2. 변수의 조작적 정의 및 설문지 구성 Ⅳ. 실증분석 1. 조사대상자의 일반적인 특성 2. 측정도구의 타당성과 신뢰성 검증 3. 연구가설 검증 Ⅴ. 결론 참고문헌
키워드
Hotel Employees Occupational Choice MotivationImporatant Performance AnalysisSatisfactionRecommend Intentions.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.