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기술수용모델을 적용한 항공권 구매플랫폼의 시스템품질이 고객만족과 행동의도에 미치는 영향
The influence of System Quality of the Platform for Airline tickets using Technical Acceptance Model(TAM) on Customer Satisfaction, Behavioral Intention.

첫 페이지 보기
  • 발행기관
    관광경영학회 바로가기
  • 간행물
    관광경영연구 바로가기
  • 통권
    제21권 제5호 통권 78호 (2017.09)바로가기
  • 페이지
    pp.293-321
  • 저자
    주신옥
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A310978

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원문정보

초록

영어
This research has analyzed the influences of System Quality of the Platform for Airline tickets using Technical Acceptance Model(TAM) on Customer Satisfaction, Behavioral Intention, make comparative studies with Portal Site and Tour Platform. The study method was to conduct a online survey and off-line research targeting the various tourist. The empirical survey was conducted between February 10 and February 22, 2017, and 490 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, structural equation model analysis and study model hypotheses. The study results showed that first, System Quality of the Platform for Airline tickets was divided into Functionality, Security, Reliability and Innovativeness according to the literature review. Analysis showed that System Quality of the Platform for Airline tickets has effect on Perceived Ease of use and Perceived Usefulness of technical acceptance model(TAM) accordingly. Secondly, Ease of use has effects Perceived Usefulness technical acceptance model(TAM). Thirdly, Perceived Ease of use and Perceived Usefulness of technical acceptance model(TAM) has effects Customer Satisfaction, Behavioral Intention. The findings has significant implications for System Quality of the Platform for Airline tickets and academic researchers. This research has several implications such as Platform for Airline tickets requires what kind of online strategies focused on in order to predict passenger's behavioral intentions.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 항공권 구매플랫폼
  2. 기술수용모델(TAM)
  3. 고객만족과 행동의도
 Ⅲ. 연구설계
  1. 연구모형
  2. 변수의 조작적 정의와 측정
  3. 연구방법
 Ⅳ. 실증분석
  1. 조사대상자의 일반적 특성
  2. 탐색적 요인분석
  3. 확인요인분석
  4. 가설의 검증
 Ⅴ. 결론
 참고문헌

저자

  • 주신옥 [ Shinok Joo | 강동대학교 항공관광과 조교수 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

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