Earticle

초록

영어

As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 모바일 관광정보 신뢰성
  2. 관광 목적지 이미지
  3. 관광목적지 애착
  4. 관광목적지 만족
 Ⅲ. 연구설계
  1. 연구 분석과정 및 방법
  2. 연구모형
  3. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 표본의 특성
  2. 타당성과 신뢰성 검증
  3. 가설의 검증
  4. 매개효과 분석
 Ⅴ. 결론
 참고문헌

키워드

저자

• 윤태정 [ Taejeong Yoon | 경기대학교 관광전문대학원 관광사업경영 박사과정 ]
• 심우섭 [ Woosub Shim | 경기대학교 관광전문대학원 관광사업경영 박사과정 ] 교신저자
• 이재곤 [ Jaekon Lee | 경기대학교 관광경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338