A study on the Behavior response of Emotional response and Local image for the Experience value by the Theme tourism. There are 4 hypotheses based on Theme tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from January 10 to March 30. First, according to analysed result, three out of six as affective facts of The Experience value influenced on Emotional response. Second, five out of six as affective facts of The Experience value on Local image(affective image) and three out of six as affective facts of The Experience value on Local image(cognitive image) third, one out of one as affective facts of Emotional response influenced on Behavior response(Recommend intention) and one out of one as affective facts of Emotional response influenced on Behavior response(Revisit intention). Last, one out of two as affective facts of Local image influenced on Behavior response and two out of two as affective facts of Local image influenced on Behavior response(Revisit intention). As the result of this study, we will attract Theme tourists with better tourism products. It is necessary to seek and utilize it as a marketing plan through proper price and cost and A variety of infrastructure is being built and We must focus on the linkage with tourism and find solutions to improve tour product in Hwaseong-si so as not to lose sight of tourism development. Therefore, Hwaseong-si will have to try to show Differentiated theme product of Korea.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 경험적 가치 2. 감정반응 3. 지역이미지 4. 행동반응 Ⅲ. 연구설계 1. 연구모형 2. 연구가설 및 변수의 조작적 정의 3. 분석방법 Ⅳ. 실증분석 1. 표본의 일반적 특성 2. 측정항목 신뢰성 및 타당성 검정 결과 3. 가설의 검증 Ⅴ. 결론 참고문헌
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