Earticle

초록

영어

The department of airline service has a strong academic characteristic. Therefore, it is often the case that uniforms are made using characteristics of the department. In addition, many schools use it as a tool to prevent students from leaving school and improve their attitude to work, thereby increasing the success rate. Based on this background, this study examined the relationship between the symbolism of the department uniform, learning attitude, job preparation behavior, and academic loyalty for students majoring in airline services. This study was a survey of airline services department students and 396 respondents answered. 384 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. The results of the study are as follows. The symbolism of the department uniform has a significant effect on learning attitude, job preparation behavior, and academic loyalty. Improvement in learning attitude did not affect job preparation behavior and academic loyalty. Job preparation behaviors were found to affect academic loyalty. Based on the results of the study, the following implications were derived. First, the continuity of the uniform is important. Second, it is necessary to organize a lecture centered on practice. Third, public relations should be conducted with students who are active in preparing for employment.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 유니폼과 학과 유니폼 상징성
  2. 학습태도와 취업준비 행동
  3. 학과 충성도
 Ⅲ. 연구설계
  1. 연구모형 및 가설
  2. 설문지 구성과 변수의 조작적 정의
  3. 설문조사 및 분석방법
 Ⅳ. 분석결과
  1. 응답자의 인구통계학적 특징
  2. 타당성 평가
  3. 가설검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김영진 [ Youngjin Kim | 광주대학교 항공서비스학과 부교수 ]
• 임연우 [ Yeonwoo Lim | 청운대학교 관광경영학과 겸임교수, 투어라이너 대표 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338