Earticle

초록

영어

The purpose of this study is to investigate the effect of satisfaction of casino selection attributes on revisit intention, and moderating effects of consumption experience between satisfaction of casino selection attributes and revisit intention. The following results were obtained. First, as a result of verifying the relationship between the satisfaction level of casino choice attributes and the level of redirection, the higher the perception of game facility, indoor atmosphere, casino service, social responsibility activities, reputation and safety satisfaction. Second, as a result of verifying the moderating effect of the consumption experience on the effect of the satisfaction of the casino optional attribute on the redirection level, only the casino facility satisfaction, the indoor atmosphere, the theme performance satisfaction, The results showed that the symbolic effect of the casino service, the theme performance, In addition, only CSR, reputation, and safety satisfaction showed a moderating effect on the relationship between re-inquiry and casualty service and customer relationship maintenance satisfaction. It was shown. Also, only the satisfaction of the hotel facilities. Based on the results of this study, it will be necessary to develop a Integrated Resort or Casino company to be developed in Korea based on various consumer experiences in order to develop casino facilities.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 카지노선택속성
  2. 재방문의도
  3. 소비경험
 Ⅲ. 연구설계
  1. 연구모형의 설정
  2. 가설의 설정
  3. 변수의 조작적 정의
  4. 자료의 수집
 Ⅵ. 실증분석
  1. 인구통계학적 특성
  2. 신뢰성 및 타당성
  3. 가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 송덕종 [ Dukjeong Song | 그랜드코리아레저 전문위원, 경영학박사 ]
• 박주희 [ Joohee Park | 광주대학교 호텔관광학과 외래교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338