The purpose of this study is to investigate the effect of satisfaction of casino selection attributes on revisit intention, and moderating effects of consumption experience between satisfaction of casino selection attributes and revisit intention. The following results were obtained. First, as a result of verifying the relationship between the satisfaction level of casino choice attributes and the level of redirection, the higher the perception of game facility, indoor atmosphere, casino service, social responsibility activities, reputation and safety satisfaction. Second, as a result of verifying the moderating effect of the consumption experience on the effect of the satisfaction of the casino optional attribute on the redirection level, only the casino facility satisfaction, the indoor atmosphere, the theme performance satisfaction, The results showed that the symbolic effect of the casino service, the theme performance, In addition, only CSR, reputation, and safety satisfaction showed a moderating effect on the relationship between re-inquiry and casualty service and customer relationship maintenance satisfaction. It was shown. Also, only the satisfaction of the hotel facilities. Based on the results of this study, it will be necessary to develop a Integrated Resort or Casino company to be developed in Korea based on various consumer experiences in order to develop casino facilities.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 카지노선택속성 2. 재방문의도 3. 소비경험 Ⅲ. 연구설계 1. 연구모형의 설정 2. 가설의 설정 3. 변수의 조작적 정의 4. 자료의 수집 Ⅵ. 실증분석 1. 인구통계학적 특성 2. 신뢰성 및 타당성 3. 가설의 검증 Ⅴ. 결론 참고문헌
상호: 주식회사 학술교육원 I 대표: 노방용 I 사업자등록번호: 122-81-88227 I 통신판매업신고번호: 제2008-인천부평-00176호 I 정보보호책임자: 이두영
주소: (21319)인천광역시 부평구 영성중로 50 미래타워 701호 I 전화: 0505-555-0740 I 팩스: 0505-555-0741 I 이메일: email@example.com