Earticle

초록

영어

The purpose of this study is to examine the direct effect of the experience of edutainment events participating in the subject on the educational effect. Second, the purpose of this study was to examine the direct effect of the experience of edutainment events participating in the subject on the behavioral intention. Third, the purpose of this study was to investigate the effects of experiential factors on educational and behavioral intention through edutainment events according to the results obtained through empirical analysis. The results of this study are as follows. First, emotional experiences among the experiential factors of edutainment events have a significant effect on all educational effects. On the contrary, the physical experience was shown to have a significant effect on the practical effect only. Second, among the educational effect factors, the factors affecting the behavioral intention were emotional effect and practical effect, and practical effect was more influential. Based on the results of this study, the development and operation of events considering emotional experience and physical experience in the planning and operation of edutainment events that expect educational effects contribute to the improvement of educational quality and further development of education utilizing edutainment events I think.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 에듀테인먼트 이벤트
  2. 체험
  3. 교육적 효과
  4. 행동의도
 Ⅲ. 연구모형 및 연구가설
  1. 연구모형 및 가설의 설정
 Ⅳ. 연구방법
  1. 설문지 구성
  2. 자료수집 및 분석방법
 Ⅴ. 분석결과
  1. 인구통계적 특성
  2. 타당성과 신뢰성 검증
 Ⅵ. 가설검증
  1. 에듀테인먼트 이벤트의 체험과 교육적 효과의 영향관계
  2. 교육적 효과와 행동의도의 영향관계
  3. 에듀테인먼트 이벤트의 체험과 행동의도의 영향관계
 Ⅶ. 결론 및 시사점
 참고문헌

키워드

저자

• 서효민 [ Hyomin Suh | 경기대학교 관광이벤트국제회의학과 박사수료 ]
• 김창수 [ Changsoo Kim | 경기대학교 관광이벤트국제회의학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338