This study aims to identify how deluxe hotel employee’s job competency affects service commitment and customer orientation. To accomplish the goal, this study conducted a survey on the service employees working at the deluxe hotels in Seoul, Gyeonggi, and Incheon regions. After the survey, this study analyzed the coded data in the order of frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and multiple regression analysis with SPSS 18.0 and AMOS 18.0. To accomplish the research goal, this study suggests job competency factors that can be related to service employees at the deluxe hotels. This study also conducted empirical analysis on influential relationship between service commitment and customer orientation. First of all, In the order of relationship competency, professional competency, and personality competency, those competences had a significant positive (+) effect on service value. Also, relationship competency and personality competency had a significant positive (+) effect on service commitment’s subfactor, job commitment. Secondly, job competency had a significant positive (+) effect on customer orientation in the order of personality competency, professional competency, and relationship competency. Thirdly, service commitment had a significant positive (+) effect on customer orientation. By putting together empirical analysis result, the study verified that service employee’s job competency increases service commitment and has excellent role in improving customer orientation.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 직무역량 2. 서비스몰입 3. 고객지향성 Ⅲ. 연구 설계 1. 연구모형 및 가설의 설정 2. 조작적 정의 및 설문지 구성 3. 조사방법과 조사기간 Ⅳ. 성과분석 1. 조사대상자의 인구통계학적 특성 2. 신뢰도와 타당성 분석 3. 가설의 검증 Ⅴ. 결론 참고문헌
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