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This study aims to define convention and exhibition as a knowledge platform that facilitates not only in sharing information and knowledge, but also in expanding networks between participants such as knowledge providers and knowledge seekers based on a platform theory. This study cited Parker et al.(2016)’s platform terms such as participant, value unit, filter for platform components and pull, facilitate, match for core interactions on the platform to prove convention and exhibition as a platform. These core interactions on convention and exhibition platform have been changed due to ICT application. Traditional convention and exhibition can be said as 'physical platform' for a place of knowledge creation through a face-to-face interactions, but convention and exhibition that combines ICT builds a 'virtual platform' that can effectively link information pursued by participants based on mobile and web. The virtual convention and exhibition platform makes knowledge providers and seekers get much more information before participating in convention and exhibition and gives them strongly motivation to participate in physical platform of convention and exhibition. This strengthens the role of physical convention and exhibition as a knowledge platform. Therefore, in order to become a competitive convention and exhibition in the future, it will be important to create an environment for knowledge platforms with ICT integration.

With the recent increase in the number of low cast carriers, service competition among domestic airlines has been intensified. The airline industry is a representative industry of human services. In particular, since airline cabin service is an important factor in determining the images and competitiveness of airlines, human resource management plans to efficiently manage cabin crews who firsthand attend customers are required. Accordingly, the purpose of this study is to examine the influencing relationships among compensation for career cabin crews, their career satisfaction, and their career commitment, and present human resource management plans for airlines. According to the results of analysis, first, airline cabin crews’ compensation satisfaction had significant effects on their career satisfaction. Second, among the factors of airline cabin crews’ compensation satisfaction, only wage compensation and procedure compensation had significant effects on career commitment. Third, airline cabin crews’ career satisfaction had significant effects on their career commitment, and played a partially mediating role in the relationship between airline cabin crews’ compensation satisfaction and career commitment. Based on the findings of this study, it is considered that airlines should be aware of the fact that compensation for cabin crews provided by airlines leads to cabin crews’ further commitment to their work through satisfaction with the work carried out by them and their profession and that if cabin crews are encouraged and efficiently managed through appropriate compensation when airlines’ goals have been achieved, the airlines’ competitiveness will be enhanced further.

Even though the increasing inferentiality of YouTube as an effective marketing communication channel, there is a lack of empirical research about tourism information in YouTube contents. This study aims to explore the influence of tourism information in YouTube contents on the users’ information adoption and their future behavioral intention. By applying the information adoption model(IAM) developed by Sussman and Siegal (2003), a study model was developed to examine the relationship among the information quality and source credibility of tourism information in YouTube, users’ perceived usefulness of information, their intention to adopt the information and their behavioral intention for future tourism activities. Study findings indicated that relevancy, sufficiency and vividness of the information quality factor, and expertness and familiarity of the source credibility factor influenced on the intention to adopt YouTube tourism information and behavioral intention for future tourism activities and the relationship was mediated by perceived usefulness of the information. The findings also holds several theoretical and managerial implications.

The purpose of this study is to the effects of market orientation of travel agent on the job satisfaction and organization commitment of it’s employees. To perform this study, 229 usable responses were obtained for an empirical analysis. total 250 questionnaire were distributed to employees who have been working in travel agent dated from October 1th to 31th. Frequency analysis, exploratory factor analysis and reliability analysis were measured by using SPSS 18.0 accordingly. SEM was conducted to test the validity of the proposed model and the hypotheses by using AMOS 18.0. For the study structure, Market Orientation was divided with intelligent generation, intelligent dissemination and intelligent responsiveness. Job satisfaction and organization commitment were a single factor. The result has shown as follows: Hypothesis 1, among market orientation, only two factors which are intelligent dissemination and intelligent responsiveness have a positive effect on job satisfaction. Hypothesis 2, job satisfactions has a positive effect on organization commitment. Hypothesis 3, among market orientation, only two factors which are intelligent dissemination and intelligent responsiveness have effect on organization commitment by mediating job satisfaction. This study result has found that marketing orientation of travel agent is a source of competitive marketing advantage in travel agent business. This study suggests operational and theoretical implications on the market orientation in travel industry for great management performance by elevating employee’s job satisfaction and organization commitment.

This study was aimed to investigate how the psychological contract violation as an independent variable affected the turnover intention based on the previous studies and the moderating effects of Multidimensional Trust. In addition, it was to provide with efficient management plans of human resources, practical implications and basic data in the Chinese hotels based on the study results. Analysis results are as follows. First, upon the investigation results, psychological contract violation showed the positive impact on the turnover intention. That means turnover intention was increased as the perceived psychological contract violation was increased by the employees. Second, multidimensional trust showed the moderating effects in the relationship between the psychological contract violation and turnover intention upon the analysis results. This can be interpreted that multidimensional trust offset the turnover intention which was enhanced by the psychological contract violation. Based on these results, the Chinese hotels should seek the plans to be able to lower perceived psychological contract violation by the employees so as to lessen their turnover intention and prepare multiple systems that can enhance the trust level as the factor to offset the increased turnover intention due to the psychological contract violation.

The purpose of this study was to examine the structural relationships between pet's tourism constraints, negotiation, pet attachment, attitude and tourism participations for pet owner's tourism activities. To verify the hypothesis, a survey was conducted for pet companion who have visited during 'Busan Companion Animal Fair' and 'Busan International Companion Animal Show' held in Busan and ultimately 230 samples were analyzed. The collected data was used for the empirical analysis by utilizing the statistical package programs SPSS 20.0 and AMOS 20.0. The exploratory factor analysis, reliability analysis and confirmatory factor analysis were conducted to verify the validity and reliability of examining items, to verify the hypothesis, structural equation model was conducted. The results of structural equation modelling indicate that tourism constraints with taking pets to tourism activities had a positive effect on attitude but partially on negotiation. And pet attachment had a positive effect on negotiation and attitude. Also negotiation and attitude were found to have a positive effect on tourism participation. The findings of study suggest that the greater pet companions tourist have constraints and the more they perceive them positively, the more they are likely to strengthen negotiation efforts and positive attitude which increase their tourism participation.

The purpose of this study is to analyze the clustering and the centrality keywords related to solo travel at social media. For this purpose, this study selected Instragram hashtag, one of the most popular social media, and use Word2Vec as a new word embedding method for big data analysis, cluster analysis, and social network analysis for centrality analysis of solo travel’s key words. The cluster results of key words of solo travel show that travel destination, social media or online travel community, travel photography, travel motivation are main types of solo travel, and food and beverage, photo, daily recording when travelling and so on have high centrality and influence. These results will be a useful guide for marketing strategies in expanding solo travel market.

This study attempted to investigate the relationship between the effect of service recovery justice of customers who experienced service failure upon recovery satisfaction and the effect of recovery satisfaction upon long‐term orientation. The survey was conducted among 293 customers who experienced service failure and recovery among the customers who participated in the food and beverage membership. The test results were as follows: First, the four factors of hotel service recovery justice for service failure had a positive effect on recovery satisfaction in order of interpersonal fairness, procedural fairness, and information fairness, In particular, it can be seen that interpersonal justice is the most influential factor for recovery satisfaction. However, distribution fairness did not have a effect on recovery satisfaction. Second, recovery satisfaction was found to have a significant positive effect on long‐term orientation. This means that the more satisfied customers are recovering from service failures, the longer they stay in the hotel, reducing their conversion costs and maintaining a long-term relationship.

As the first process of the research regarding the diverse, technological changes that are directly faced by the hotel industry recently according to the 4th Industrial Revolution, this research began with the purpose of establishing the index regarding the technological innovation that is centered on the consumers that the hotel corporations have been directly facing in the social changes that are based on the information. The Delphi analysis with the experts in the industry and the academic circle as the panel had been utilized. From May 2019 until September 2019, through the investigation that had taken place 2 times for around 4 months, a total of 5 factors and the 25 scales had been organized. The core, organizational concepts had been established as the 5 concepts, including the efficiency, the accuracy, the stability, the convenience, and the diversity. And, based on the refining process and the evaluation of the level of importance, with 5 measurement scales by each organizational concept, a total of 25 indices had been established. Although this research has the meaning of the research regarding the fact that it had developed the organizational concepts and the scales that can be utilized as the technological innovation indices that are based on the information that can be commonly and comprehensively utilized in the diverse work fields of the hotels and not only the system, because it has the limitation in the evaluation of the customers and the others of the like that are based on the priority order measurements of each organizational concept and scale and the structural model utilizing the result variable on the performance level for the utilization possibilities and the applications of these scales, regarding the researches that will follow, the researches through such an analysis are demanded.