This study aims to define convention and exhibition as a knowledge platform that facilitates not only in sharing information and knowledge, but also in expanding networks between participants such as knowledge providers and knowledge seekers based on a platform theory. This study cited Parker et al.(2016)’s platform terms such as participant, value unit, filter for platform components and pull, facilitate, match for core interactions on the platform to prove convention and exhibition as a platform. These core interactions on convention and exhibition platform have been changed due to ICT application. Traditional convention and exhibition can be said as 'physical platform' for a place of knowledge creation through a face-to-face interactions, but convention and exhibition that combines ICT builds a 'virtual platform' that can effectively link information pursued by participants based on mobile and web. The virtual convention and exhibition platform makes knowledge providers and seekers get much more information before participating in convention and exhibition and gives them strongly motivation to participate in physical platform of convention and exhibition. This strengthens the role of physical convention and exhibition as a knowledge platform. Therefore, in order to become a competitive convention and exhibition in the future, it will be important to create an environment for knowledge platforms with ICT integration.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 플랫폼(Platform) 2. 전시컨벤션 지식플랫폼 Ⅲ. 전시컨벤션 지식플랫폼 양상의 변화 1. 전시컨벤션 플랫폼의 구성요소 2. 지식플랫폼으로서 전시컨벤션 활성화 요소 Ⅳ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.