펫동반 관광제약, 펫 애착, 협상, 태도 및 관광참여간의 구조적 관계
The Structural Relationships between Pet's Tourism Constraints, Negotiation, Pet Attachement, Attitude, and Tourism Participations
The purpose of this study was to examine the structural relationships between pet's tourism constraints, negotiation, pet attachment, attitude and tourism participations for pet owner's tourism activities. To verify the hypothesis, a survey was conducted for pet companion who have visited during 'Busan Companion Animal Fair' and 'Busan International Companion Animal Show' held in Busan and ultimately 230 samples were analyzed. The collected data was used for the empirical analysis by utilizing the statistical package programs SPSS 20.0 and AMOS 20.0. The exploratory factor analysis, reliability analysis and confirmatory factor analysis were conducted to verify the validity and reliability of examining items, to verify the hypothesis, structural equation model was conducted. The results of structural equation modelling indicate that tourism constraints with taking pets to tourism activities had a positive effect on attitude but partially on negotiation. And pet attachment had a positive effect on negotiation and attitude. Also negotiation and attitude were found to have a positive effect on tourism participation. The findings of study suggest that the greater pet companions tourist have constraints and the more they perceive them positively, the more they are likely to strengthen negotiation efforts and positive attitude which increase their tourism participation.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 펫동반 관광제약 2. 펫 애착 3. 협상 4. 태도 5. 관광참여 Ⅲ. 연구설계 1. 연구모형 및 가설 2. 설문지 구성 3. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 표본의 특성 2. 측정도구의 신뢰성과 타당성 3. 가설검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.