Earticle

This study identifies the specific emotions (anxiety, depression, anger, irritability, and discomfort) that cause stress in modern people. This study was conducted to help maximize the performance of a company by reducing stress of modern people by studying what stress-inducing emotions are reduced among Solhyang Healing Forest Road, Meditation Garden, Exercise Space, Music Environment, and Zoo). This study conducted a questionnaire survey by extracting samples based on demographic characteristics of 70 people. First, in this study, frequency analysis was performed on the demographic characteristics of the subjects. Second, Cronbachn'α was calculated to check the internal consistency of anxiety, depression, anger, irritability, and discomfort. Third, in order to investigate differences in stress-induced emotions in the spatial type of forest healing program, repeated ANOVA was performed. As a result of this study, among the four stress-induced emotions of modern people (anxiety, depression, anger, irritability, and discomfort), the healing center program, healing desk road, exercise space, music environment, and zoo specifically reduced discomfort and anger, and Geumgangsong The Observation Deck, Solhyang Healing Forest Road, and Meditation Garden specifically reduced discomfort and irritation, and 8 types of forest healing program spaces (Healing Center Program, Healing Deck Road, Geumgang Song Observatory, Solhyang Healing Forest Path, Meditation Garden, Exercise Space, Music Environment, Zoo ) Has shown that among the four stress-induced emotions (anxiety, depression, anger, irritability, and discomfort), the most unpleasant feeling is reduced.

This study carried out empirical analysis centering on hypothesis setting to verify the difference of hotel selection attribute factors according to the types of consumer’s consumption propensity. we conducted an empirical analysis of customers aged over 19 who have visited hotels located in Seoul and Gyeonggi Province for the past three years. The survey was conducted from August 1 to September 30, 2019 by pre-trained researchers. A total of 320 questionnaires were distributed, 287 questionnaires were finally used except 33 unsuitable or inconsistent questionnaires. As a result of the analysis, there was a statistically significant difference in the hotel selection attribute factors among the clusters of consumption propensity. Finally, The hypothesis presented based on previous studies was adopted, and the implications were suggested. Firstly, hotels are thought to be useful for improving performance if they strategically utilize excellent accessibility, thoroughly safety and security along with good location. In addition, it is necessary to establish a suitable royalty program for ostentatious consumption pursuing group and provide services that are well-treated from the customer’s perspective. Secondly, The saving pursuing group can be seen as visiting the hotel in anticipation of friendly services and relatively cheap food, so instead of sticking to the same atmosphere, it is necessary to change the hotel‘s decoration and employee uniforms, employee training, diversification of discount policies, and menu changes that can provide new and fresh images to customers. Finally, the planned purchase pursuing group is more likely to be dissatisfied if the expected or better services are not provided by analyzing and using facilities and services as well as prices in advance. Accordingly, hotels should make effort to plan steady products and services.

The purpose of this study is to examine the relationship among physical environment, brand image, and brand loyaty of family restaurant. For demonstrating hypotheses of this study, the survey was conducted customers who visited the family restaurant in Seoul for one month from March 1 to March 31, 2019. A total of 500 copies was distributed and 480 copies were collected, 2 copies were excluded due to incomplete or insincere response. Finally, a total of 478 questionnaires were applied to the final analyses. The study conducted descriptive statistic analysis, reliability analysis, corelation analysis, exploratory factor analysis, and multiple regression analysis using SPSS 23.0 for Window's statistical package program. The empirical results of this research are as follows. First, the relationship between physical environment and brand loyalty showed that all the factors of physical environment had a significant effect on brand loyalty. Second, the result of examining relationship between physical environment and symbolic image showed that five sub factors, cleanliness, service, attractiveness, convenience, and comfort, had a significant effect on symbolic image. Third, the result of the relationship between brand image and brand loyalty turned out that all the factors of brand image had a significant effect on brand loyalty.

The purpose of this study is to analyze the relationships among variables related to the training and training of airline crews by conducting meta-analysis based on a number of empirical studies related to the effects of training and training for airline crew. In order to achieve the above-mentioned objectives, collection of journal articles published in Korea was conducted by January 2019, and coding was performed with 54 subgroup statistics from 12 domestic journals. Meta-analysis was performed on the coded data through the CMA 3.0 program. The main results revealed in this study are as follows. First, the overall average effect size (Hedge's g) related to education and training of airline crews was 0.413, showing a result between small or medium effect sizes. Second, the effect size among the dependent variables of the study related to education and training of airline crews was in order of customer orientation, personal orientation, and organization orientation. Third, the result of analysis according to the type of training of airline crew showed that safety training was more effective than service training. Based on the results of the meta-analysis, the implications of the study were derived.

The cultural tourism festival is increasing its role as a means of revitalizing the region's economy by revitalizing its unique culture and traditions, improving its image. Accordingly, the central government, centered on the Ministry of Culture, Sports and Tourism, has been developing and supporting policies to promote this. All 40 festivals, which are supported by the Ministry of Culture, Sports and Tourism in 2018, are evaluated by expert field monitoring, consumer evaluation, local self-performance evaluation, and comprehensive evaluation. An important objective of evaluating cultural tourism festivals is for fair support, and the validity of the evaluation is essential for the correct selection. Therefore, this study aims to solve the problem of the current satisfaction evaluation method using the simple average, which is a factor that can impair the validity of the evaluation. As a result of conducting sensitivity analysis that weighted survey evaluation items, the ranking of previous festival evaluations was reversed. In other words, it was analyzed that it is highly desirable to consider weights by satisfaction survey items in order to derive reasonable results for the purpose of evaluating the annual festival. In addition, there was a need to develop weights using methods such as evaluating scores and rankings using the fuzzy TOPSIS method, increasing the number of valid samples of satisfaction surveys, and hierarchical decision making (AHP) methods.

The purpose of this study was to empirically verify the effect of festival quality (festival promotion, festival contents, festival facilities) and festival value on festival effectiveness for visitors participating in local festivals through a path model. In particular, it was analyzed whether festival value is a factor that mediates the effect of festival quality on festival effectiveness. For this study, visitors were analyzed by dividing them into local residents and foreigners. As a result, all the paths of the foreigners were significant, but festival contents and festival facilities paths of the local residents only influenced festival effectiveness through the mediating effect of festival value. This suggests that festival quality should be developed and supplemented so that the unique culture and characteristic values of the region can be recognized in order to effectively improve the quality of life of local residents, and promote the local culture and local economy. In addition, the recognition of festival values was an important mediator for both locals and foreigners, and the festival contents and the festival facilities were the main factors to recognize festival values.

It is imperative for Airline Service Department to educate students and foster potential candidates enough to develop their own career by themselves in the airline service field. Recognizing the importance of Self-Esteem and Career Maturity in fostering potential people for the aviation service industry, this study planes to examine the relationship among Self-Esteem, Career Decision Making, Major Satisfaction and Career Maturity of students majoring in Airline Service. In order to enforce Career Maturity, this study undertook a theoretical approach followed by a statistical analysis. The self-Communication method was adopted to collect the data during November in 2018. The proposed research model was tested via a valid survey from 277 students majoring in Airline Service. The results of those study confirmed that Self-Esteem, Major Satisfaction positively influences to Career Maturity of students majoring in airline service. On the other hand, Major Satisfaction partly shows a meditation effects between Self Esteem and Career Maturity. As a practice, Airline service departments need to review their curriculum and expand extra-curricular activities in order to enhance career maturity. Further practical suggestions are shown in order to enforce Career Maturity followed by some limitation for the further study.

In this study, the causal relationship between the management performance, organizational effectiveness and customer orientation of the hotel company was identified, and the adjustment effect through the compensation system was analyzed, and both the research theory 1, 2 and 3 were adopted. As a result, firstly, from the perspective of a hotel company, organizational support for its employees should be ensured, and second, from the perspective of a hotel company's owners, it should be recognized that the proper compensation system for the organization has a positive effect on organizational effectiveness. Third, from the perspective of a company, it will be necessary to strengthen customer-oriented services through proper support from the organization and internal marketing first rather than making management performance a priority corporate goal.

In order to establish the educational services focused on consumers, it is necessary to perform the studies on the marketing-oriented core concepts such as education service quality, learning transfer, satisfaction in education and voluntary behavioral intention from the students’ perspectives. In this context, this study identified the effect of educational service quality perceived by the students, who had a class at vocational training institutes involved in cooking, on both learning transfer and voluntary behavioral intention. Furthermore, this study elucidated the regulating effect of motivation to transfer. The following results were derived. Firstly, the higher the education service quality was perceived, the higher the learning transfer appeared. Secondly, it appeared that the learning transfer becomes higher if the students perceive lecture program, educational circumstance and educational services among the education srvice quality as well as the motivation to transfer simultaneously. Thirdly, it was exhibited that participation intention, cooperation intention and royalty became higher as an increase of perception on learning transfer.

The purpose of the study is to research indexes that can derive support items which can realistically have a great impact on government support projects for start-ups, and the research tasks for achieving these research objectives are specified as follows. First, the study is intended to study the indexes for support projects targeting start-ups so that the government support for the start-ups can be improved efficiently. Second, the study is intended to draw effective items within the support items for start-ups from KTO, prioritize them and increase and strengthen the related support so that the start-ups can receive these support and benefits to induce more efficient results for their growth and development. KTO’s support system and projects that fit the characteristics of newborn businesses-especially tourism start-ups based on tourism industry-are expected to affect significantly to the development and growth of start-ups with initial instability when they are conducted efficiently and effectively on the basis of such indexes in the future. It is necessary to strengthen support on the priority order based on such support items so that the aid and benefit for many tourism start-ups can be continuously maintained. It is also required to reduce the size of the support items that were shown to have relatively low necessity and add extra support to the items in high priority order so that the support projects can be executed more efficiently. It is expected that the study would be utilized henceforth as a useful reference for KTO’s support projects for such tourism start-ups, and that the system for support projects for all domestic newborn businesses would be efficiently established for their unlimited growth and development.