Earticle

초록

영어

In order to establish the educational services focused on consumers, it is necessary to perform the studies on the marketing-oriented core concepts such as education service quality, learning transfer, satisfaction in education and voluntary behavioral intention from the students’ perspectives. In this context, this study identified the effect of educational service quality perceived by the students, who had a class at vocational training institutes involved in cooking, on both learning transfer and voluntary behavioral intention. Furthermore, this study elucidated the regulating effect of motivation to transfer. The following results were derived. Firstly, the higher the education service quality was perceived, the higher the learning transfer appeared. Secondly, it appeared that the learning transfer becomes higher if the students perceive lecture program, educational circumstance and educational services among the education srvice quality as well as the motivation to transfer simultaneously. Thirdly, it was exhibited that participation intention, cooperation intention and royalty became higher as an increase of perception on learning transfer.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 교육서비스품질
2. 전이동기
3. 학습전이
4. 자발적 행동의도
Ⅲ. 연구 설계
1. 연구모형의 설정
2. 연구가설의 설정
3. 변수의 조작적 정의 및 설문지 구성
4. 자료수집
Ⅳ. 실증분석
1. 인구통계학적 특성
2. 타당성 및 신뢰성 검증
3. 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 김호겸 [ Hokyoum Kim | 혜전대학교 조리제빵학부 제과제빵과 겸임교수. 경영학박사 ]
• 최우성 [ Woosung Choi | 호남대학교 호텔경영학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338